Defining the metrics that matter
We start from the decisions you want to make. The metrics come from there, not the other way round.
Service
Decide with data, not impressions.
Almost every business has the data. What it doesn't have is a place to look at it together. We build the dashboard that answers the three or four questions that actually drive your decisions, and leave it updating itself.
- 1–3 weeks
- Implementation
- From USD 750
- Project
- Automatic
- Updates
Why it matters
A report someone builds by hand every month arrives late, costs hours and nobody fully trusts it. And a dashboard with forty metrics isn't better: it's as useless as none, because it doesn't say what to look at first.
Scope
What's included
Connected to your real sources
CRM, WhatsApp, website, advertising and invoicing, unified with a single definition for each figure.
Pipeline by stage
How many come in, where they drop and how long it takes to close. It's the view that changes the most decisions.
Customer source
Which channel brings people who buy, not just people who arrive. Without it, optimising ads is throwing darts.
Automatic updates
No exporting or pasting. The dashboard reflects what happened up to a few minutes ago.
Scheduled delivery
The summary reaches your email or WhatsApp as often as you decide.
Process
How we do it
- 01
Questions session
Which decisions you make every week and what you're missing to make them better.
- 02
Data audit
What exists, where it lives and how reliable it is. Sometimes the first job is fixing how it's captured.
- 03
Dashboard build
Starting with the main view. Secondary views are added once the first one is in use.
- 04
One-month review
We adjust based on what you actually look at. Whatever nobody opens in a month is removed.
Stack
What we build it with
Depending on where your data lives and who will read it. You don't always need a BI tool.
- Metabase
- Looker Studio
- PostgreSQL
- Supabase
- n8n
- Google Sheets
- Next.js
FAQ
Before you hire us
Which metrics should I track?
It depends on what you decide. For almost everyone: how many enquiries come in, how many are answered on time, how many convert and where they came from. Four well-defined numbers change more decisions than a dashboard with forty.
What if my data is messy?
That's normal, and the audit catches it. Sometimes the first job isn't the dashboard but fixing how information is captured. We tell you before charging for a dashboard that would show unreliable data.
Related
Often combined with
Is this what you need?
Tell us about your case in four questions. We'll tell you honestly whether this service solves it, whether another one fits better, or whether we're not right for you.